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Home page / Services / Business planning
Whether you are an entrepreneur just starting your business or an established company seeking expansion, growth, and the implementation of new business ideas, our experts are here to help you achieve your business goals.
When you choose our services, we will approach your project with complete dedication and attention. Collaboration begins with a detailed analysis of your business model, competition, target audience, and market trends. After gaining a comprehensive understanding of your business, we start crafting a business plan or an investment study. We tailor our work to your specific needs and goals to provide you with a clear roadmap to success. As an added value to our services, we can also offer expert guidance on your business plan or investment study, providing you with direction and support throughout the document's development process.
Whether you are a novice or an experienced entrepreneur, our business plan writing and investment study services will help you develop, evaluate, and finance your business ideas. Contact us and let us assist you in creating a business plan or investment study that will enable you to achieve your business objectives.
A business plan is a document that covers all essential aspects of a business entity or its project.
It contains vital information about goals, strategies, planning, financial aspects, and other relevant elements of the business decision. When written professionally, it helps the reader to fully understand your business idea and find his interest in your project.
Depending on the purpose of the business plan, we will adapt the writing approach. Most lenders/investors have predefined content for a business plan that needs to be followed during the writing process. However, experts agree that there is no one-size-fits-all content template for a business plan; it depends on the specifics of the individual project.
1. Introduction of the business entity, including its mission, vision, goals, legal structure, ownership, and history.
2. Project presentation is where the business venture, its purpose, and market feasibility are described. Competencies of key team members and their roles and responsibilities in the project can also be listed.
3. Market analysis includes a detailed examination of the competition, potential customers, institutional conditions, and industry trends. It may also include information on market segmentation and the target audience. A common part of the market analysis is the SWOT analysis, where existing and potential threats to the business are considered, along with how the business entity plans to address them.
4. Business activities describe the products or services offered by the company, outlining their features, advantages, and differentiation from the competition.
5. Operational planning introduces the financial aspect of the business plan. In addition to describing the strategies the company intends to employ to achieve its goals, it usually includes cost calculations, sales and production plans.
6. The financial plan includes all financial elements for a certain period of business, usually a period of 2 to 5 years. In this section, a deep dive into the business's financial aspects is taken, including revenue and cost aspects of the business venture, as well as its financial feasibility. It usually contains revenue projections, cost estimations, balance sheets, and cash flow statements. Additionally, this section includes information on funding sources, expected returns on investment, and plans for future investments.
7. Project sensitivity and options: What if, despite careful planning, some of the identified risks threaten the business? In such cases, it is necessary to present strategies for managing these risks and alternative execution options for the business venture.
8. The conclusion summarizes the market and business justification of the business venture and summarizes the key points of the previous chapters.
Each business plan is specific and depends on the type of business venture, industry, and various other factors, so the content of each business plan may vary based on these and other parameters. The content of the business plan primarily depends on the intended audience, so you can find different defined content guidelines for business plans on the websites of financial institutions or other investors. If you are writing a business plan or investment study for funding, be sure to consult with the specific institution's business plan guideline.
Business plans should ideally be written for yourself because they help you thoroughly develop your business venture. The content of a business plan guides you through every aspect of the business and leads to a detailed analysis of business operations, processes, business environment, risks, and potential. It is a tool that helps you assess whether your vision can become a reality, how much capital you'll need, what potential obstacles you may encounter, and when you can expect a return on your investment.
However, it's a fact that very few entrepreneurs and novice entrepreneurs create a business plan for themselves to elaborate and "weigh" their business decisions. Most often, a business plan is created at the request of an institution that will finance the venture, such as a bank, fund, or investor.
Regardless of who the business plan is intended for, you should be objective when creating it. This means that, when planning expenses, you should assume that the amounts will be somewhat higher than those obtained through research. When planning revenue, you should assume it will be lower than initially estimated. This allows us some "room for maneuver", that is, we plan cash flows in such a way as not to jeopardize the liquidity.
Business plans and investment studies are very similar documents but differ significantly. Business plans typically document less complex business ventures and analyze them over a shorter period. According to HBOR's methodology, the investment value boundary is €200,000.
Therefore, projects with a value below €200,000 require business plans, while those above that amount are documented with investment studies. Depending on investors and project specifics, this amount may vary.
Business plans usually focus on an action plan, business strategy, and market share acquisition, i.e., the feasibility of a business idea. Investment studies, on the other hand, defend the profitability and justification of the investment for investors. In practice, this means that there is a greater emphasis on financial projections and their interpretation in investment studies.
If you require a business plan or investment study for a business venture, you can certainly attempt to write one yourself. On the internet, you can find standardized content templates to guide you, along with plenty of literature to help structure the textual part and financial projections.
However, for financial projections, especially when assessing the dynamic efficiency and conducting project sensitivity analysis, you will need knowledge possessed by finance experts. To perform these final analyses effectively, a professional needs to review and evaluate the entire business plan, including qualitative and quantitative data. Both you and the consultant will lose a lot of time on interpretation, and there is a possibility that changes will be required in your document, which will affect all dependent information. Since consultants charge based on the time spent, your cost savings won't be significant.
Therefore, if you are not confident that you can complete a business plan or investment study, it is best to engage an expert to prepare the entire document for you.
The biggest mistake in business planning is relying on assumptions. Every aspect of the business should be verified and analyzed, evaluated based on objective information and facts.
When estimating revenue, you should reach out to potential customers and investigate their needs. You can analyze the competition and estimate their sales volume. However, you cannot assume that you will sell a certain quantity of something based on instinct or feelings. When it comes to costs, it's not sufficient to consider only the costs of raw materials, labor, materials, and energy. These are costs that are easy to estimate and are the most significant in business. However, if you comprehensively analyze business processes, you will discover many other costs that were initially overlooked or even forgotten.
Many beginning entrepreneurs disregard the fact that, at the beginning of a business, business revenues will not cover all the current expenses. This is represented through working capital, which needs to be taken into account when planning the investment.